At a certain point in a company's lifecycle, business will plateau and a change will be required for them to break through this barrier. Our goal in this episode is to give business owners ways to embrace change methodologies and practical ways to implement those changes effectively.
Overcoming the inertia of every day can become difficult. How do you break through some of the revenue thresholds and execute against a plan that will help you grow? We believe it has to do with making changes in your business and adapting to the needs of your clients and the market. Sometimes doing what you’ve always done is the recipe for getting what you’ve always gotten. Here at Revenue Rocket, a huge part of our business is helping companies grow their profit long term.
Where to start when addressing what changes need to be made:
At Revenue Rocket we have created a proven methodology for growing organically called SVP. SVP stands for Specialize, Verticalize, and Productize which are all equally important for sustainable growth. Focusing on one or two vertical markets and specializing in a technology will make your firm more successful than those who call themselves “The services firm for everyone.” In turn, creating marketing around your specialized technology in one or two vertical markets that is branded like a product(s) will bring in new clients and keep recurring clients. We encourage and teach business owners to think differently about how they run and grow the business.